In recent years, with the development of industrial production technology, the design and manufacturing level of domestic cooling tower products has also developed rapidly. Various types of cooling tower products can meet the different needs of the domestic market and have been exported to the international market in large quantities. Because of its good market prospects, cooling towers are favored by many equipment manufacturers.

Just entered 2021, the cooling tower industry will show what kind of opportunities and potential? At this special node, HC Air Conditioning and Refrigeration Network visited Guangdong Liangyan Cooling and Heating Equipment Technology Co., Ltd. to listen to the rich experience accumulated by General Manager Mr. Wen Neng in cultivating the cooling tower market, and how Liangyan will break through in the cooling tower field in 2021.

Mr. Wen Neng, General Manager of Guangdong Liangyan Cooling and Heating Equipment Technology Co., Ltd.

Guangdong Liangyan Cooling and Heating Equipment Technology Co., Ltd. is a Sino-foreign cooperative global refrigeration technology and equipment provider. It has production institutions and service institutions in Singapore overseas, Shenzhen, Dongguan, Hong Kong and other places in China. The company has rich experience in the design and construction of cooling and heating engineering and equipment production for nearly 30 years, maintains technical exchanges with relevant industries in advanced countries such as Japan and the United States, and introduces the world's advanced production technology of cooling towers and water pumps, and specializes in developing and manufacturing a full range of counter-flow/cross-flow round, square, closed, industrial, low-noise, high-temperature and other regular cooling towers as well as various high-end customized cooling towers, equipped with production pipeline/centrifugal circulating water pump, ice water machine and other equipment.

At the beginning of the interview, Mr. Wen Neng summarized the overall business situation of Liangyan in 2020. Mr. Wen Neng introduced that Liangyan's revenue in 2020 was the same as that of the same period of the previous year, and achieved a certain degree of catch-up. 2020 is expected to surpass the previous year's total marketing performance by 20%-30%.

Quality first, excellence

It is said that "the product is the foundation of the enterprise, and the quality is the guarantee of the rapid development of the enterprise." Mr. Wen Neng said that the development of an enterprise is regarded as the construction of a building, and the product quality of the enterprise is the most important fundamental part of the building. If the foundation is not strong, there is a danger of collapse at any time.

Therefore, in terms of product quality, Liangyan always adheres to the enterprise spirit of "striving to develop, honesty and enterprising", the business policy of "winning by quality, users first", the enterprise tenet of "quality first, excellence", high starting point and high standard operation, strict quality control, repeated quality and performance testing, so that it can meet the needs of simpler, more efficient and safer in the process of use.

Mr. Wen Neng stressed that in the process of development, the company has always adhered to ensuring product quality as the first production goal, so as to introduce the ISO9001:2000 global quality management system, which meets the requirements of the whole tower inspection of the National FRP quality Supervision Center. Scientific research, careful design and strict production system are the strong guarantee of good quality, excellent performance and durability of good research products.

Overcome difficulties, rise to difficulties and persist in innovation

"Overcoming difficulties, facing difficulties and persisting in innovation" is the main theme of Liangyan's work in 2020. Mr. Weneng said the epidemic is still the key word that cannot be broken in 2021. Everything has two sides, the outbreak of the epidemic, the impact is the whole society, the whole industry, Liangyan affected is only one of the links. But how to find a breakthrough point in the production slowdown caused by the impact of the epidemic, from itself, from the product, from the industry, is the key to the next development.

Talking about how to improve the market competition rate, Mr. Wen Neng told us: "every year, Liangyan will strive to improve its products and trust our customers with better quality, service and better product posture."

In 2020, the new type of good research cross-flow square cooling tower launched by good research innovation is the innovation embodiment of good research. The cross-flow square cooling tower is reformed and upgraded on the basis of the original cross-flow tower, so that the new Liangyan cross-flow square cooling tower can expand the distribution surface area and wind inlet area under the same water intake and energy consumption. More scientific inclined packing greatly increases the water vapor exchange area.

By optimizing the proportion of steam and water, the new Liangyan cross-flow square tower will have higher cold efficiency, lower noise, lower drift rate and other excellent characteristics, so as to achieve water saving, energy saving, low noise, high efficiency in line with the new era of environmental protection standards. It is worth affirming that each upgrade has brought an innovative experience and has been well received by users. Therefore, Liangyan is known as the pioneer in the cooling tower industry.

"The new Liangyan cross-flow square cooling tower is developed in-depth communication with many users and is based on the needs of users. It is not an emotionless machine, but full of users' fresh expectations and needs, so it is popular when it goes on the market and has created many classic cases." Mr. Wen can said.

Up to now, Liangyan's cooling tower solution has extended its application footprint from major cities across the country to townships. As China vigorously advocates the concept of energy saving and environmental protection, the new type of good research cross-flow square cooling tower products, which are better in energy saving and consumption reduction, will usher in considerable development.

Product as the foundation, vigorously build brand influence

Brand and quality are the lifeblood of enterprise development. Products are important in quality, and brands are important in communication. No matter how good products and brands are, they also need continuous publicity and promotion. The exposure rate determines the turnover rate of products. At the same time, brand building is also the driving force to realize the transformation and upgrading of enterprises and seize market opportunities.

Unlike previous years, which focused on technological innovation and product research and development, Liangyan has stepped up its brand promotion this year. With CCTV, Baidu, Huicong and other major media and well-known platforms for in-depth publicity and promotion. "Because we find that it is only by going more to the market and engaging with large companies that we can open up more resources for development. We chose to work with Huicong and also valued Huicong's strong business resources and authoritative media power across the country to better help us with brand promotion and promotion."

In the highly competitive market environment, Liangyan is also facing more uncertainties. To this end, the good research has already made sufficient preparations:

Comprehensively enhance the overall competitiveness of enterprises, strengthen the enterprise's science and technology, management, talent and other aspects of awareness. Standardized management, effectively eliminate the possibility of market chaos from all aspects, establish a strict mechanism to punish the random prices of goods, a unified national price system, and a strict regional exclusive agency mechanism.

Branding as a means. In today's world, brand has become the comprehensive performance of enterprise competitiveness. Striving for famous brand is an important means to enhance the confidence and competitiveness of enterprises. But product quality is the basis of brand value, there is no brand without quality.

With technological innovation as the core, strict product quality. In line with the concept of "good products, from scientific research", we have unremittingly invested a lot of technology research and development in the industry to bring better refrigeration equipment and service experience to users.

Talking about the future, Mr. Wen can said frankly, "if you want to have a long foothold in the industry, it is also the product power. To create better quality cooling tower products, to serve the society together, and not to let the quality become empty talk. This is the mission of the enterprise. I think this is also a valuable thing we can do for the cooling tower industry."